This editor ensures we’re always thinking about and communicating with our audience.
- Post published stories to our social platforms
- Reply to audience comments on social media
- Moderate website comments promptly
- Set up and implement community engagement opportunities
- Engage with the audience as required
- Your work week runs Monday through Sunday. Expect to post in the evenings and weekends too. If there are two of you, we will split the work by hour of the day (morning vs. evening).
- You need a Facebook account in order to do this job. Send the instructor the email address you use for FB and you’ll be added to the Signal account as an editor. Your personal account/name won’t appear when you post as The Signal.
- The desk team — you, instructor, assignment editor and production editor — communicate using Facebook Messenger, which means you should get a heads-up about new stories. But you do need to check the website several times a day.
- Your job ends on Sunday. Send a handover note to the next engagement editor(s) by 5 p.m. AT. You want to ease the next person into the job, so make note of anything you feel they need to know about content, best practices, workflow, etc. This may include observations about what worked or didn’t, and suggestions for future engagement opportunities. CC the instructor on the email. There is no specific word count.
This position consists of three sub-roles:
- Approve (or not) comments awaiting moderation each day. These are listed on the main Dashboard page after log in. Moderating comments can be tricky. We must abide by the School’s commenting policy. We should take care to allow a full conversation — even if we don’t like the tone or language. We should approve comments that criticize us — even (especially?) if we disagree with them. We should reject comments that are offensive or libelous. Approve only those that are not spam. Examples of spam:
- “I love the content of your website”
- “Would you link back to my site?”
- “Your website is running slow”
Community engagement co-ordinator:
- Look for particular audiences or groups to target with our stories and mention/tag
- Set up and implement opportunities for community engagement online and in the real world
Social media editor:
Enter only original stories authored by our reporters. Keep it lively. Also, build engagement by replying to mentions and sharing (positive) comments. Some options:
- Write in casual language
- Don’t just insert the story page headline. Instead, use the social headline on the Signal front page. Or find the “nugget of social” in the story:
- A surprising fact
- A vivid quote that humanizes the story
- An issue or challenge that is likely to resonate with the audience
- Tag people mentioned in the story
- Issue a call to action. Ask users for their reaction to the story. “Would you use this service?” “Have you experienced this issue?”
In addition to sharing our own stories, you may post photos and short videos of Signal reporters doing their jobs. This “behind the scenes” content is a good way to show people what we do.
- Look at the CBC Nova Scotia FB account for a sense of what ours should look like.
- Tag public figures and organizations. This is an important factor in getting your post into the feeds of people who already Like this person or page.
- Paste the story URL into a status update to fetch the headline and image … then delete the URL. Posts should look like this:
See also: Updating the Facebook Cache when you change the image that is shared.
Read over the post before you publish to make sure the headline conforms to Facebook’s best practices. No click bait!
- Look at the Global Halifax account for an example of what ours should look like.
- Repost the story twice — at different times in the day — to make sure our audience sees it. Mix up the wording too.
- Include a couple of hashtags and/or Twitter accounts, where appropriate, to broaden the audience (e.g. @HfxRegPolice, #nspoli).
- Use emoji but make sure the tone suits the story (i.e. the lighter the story, the more room you have for play and creativity).
- Retweet other users who mention @signalhfx favourably
- Retweet our reporters if they’re doing something journalism related
- Consider creating a poll
- Consider creating a thread like this example from ProPublica
- Consider adding a short video like this example from Kate McKenna
- The text and photo should work together like in this example
- Use Google URL shortener if the story URL is long
- Posts should have a big image (2:1 aspect ratio) like this
— The Signal (@signalhfx) October 1, 2015
- Post a strong photo or short video and include a short explanation/summary. Look at the Globe and Mail’s Instagram account for examples. Instagram is about visuals, so don’t post every Signal story.
- Include a few hashtags, where appropriate, to broaden the audience (e.g. #halifax)
- Tag people, such as reporters or photographers and people mentioned in the story
- Add a location (unless the story is particularly sensitive)
- Use emoji but make sure the tone suits the image/story
Last Updated: January 2, 2018, 3:15 pm ADT