Engagement Editor

This editor ensures we’re always thinking about and communicating with our audiences.

Overview:

Schedule:

Handover note:

In a Word doc of about one page, include the following:

Workflow:

Details:

This position is about engagement (see Terra’s slides) and consists of three sub-roles:

Comments moderator:

Community engagement co-ordinator:

Social media editor:

Your job is to update our story headlines on the Signal Facebook page and Twitter account , plus our Instagram account as relevant. Get the passwords (you need to be logged in to see this page).

Enter only original stories authored by our reporters. Keep it lively. Also, build engagement by replying to mentions and sharing (positive) comments. Some options:

In addition to sharing our own stories, you may post photos and short videos of Signal reporters doing their jobs. This “behind the scenes” content is a good way to show people what we do.

Tools like Headliner are useful for crafting social posts. Check the passwords page for username/password.

You may use the Signal’s Hootsuite account for posting. It’s useful for scheduling tweets, for example. Go to the Passwords page for login information. Go to Hootsuite for tutorials and tips.

On Facebook:

See also: Updating the Facebook Cache when you change the image that is shared.

Read over the post before you publish to make sure the headline conforms to Facebook’s best practices. No click bait!

On Twitter:

 

On Instagram:

Last Updated: January 18, 2019, 3:15 pm ADT