Style guide

Headlines and captions

Length:

The length of our display text is important. Shorter is better, especially on mobile. Aim for:

Style:

Images

  1. Upload images in a 16:9 aspect ratio. WordPress will create three sizes automatically:
    • Large:  990px (full width for news feature story)
    • Medium:  726px (full width for news story)
    • Thumbnail: 250px  (for display on index pages and search results)
  2. The Featured Image must be horizontal. WordPress will (virtually) crop Featured Images to a 16:9 aspect ratio, where the height is 56% of the width. Physically pre-cropping your images to this aspect ratio before you upload will ensure they are displayed as you want them to be.

Embeds

Embedded media that span more than half of the story width in a desktop browser should be made to span the full width of the story. Otherwise, the embed will be too narrow to read on mobile.

Tags

Every story must contain tags (separated by commas).  They can be any of:

 

Corrections

We should always be transparent about how we fix errors in stories that have been published. We don’t need to advise our readers about updates — new information added to the story as it becomes available. We must, however, tell our readers when we alter an existing fact or quote in the story. Use the Corrections field at the bottom of a WordPress post. A corrections typically takes the form of:

Jan. 23, 2015: An earlier version of this story misstated the number of  ..

 

Editor’s Note

Enter a short phrase to explain an editing choice, warn of strong language or a potentially disturbing topic, advise of updated content, etc.

Publication branding

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Last Updated: March 5, 2018, 10:28 am AST